HONEST pricing

 why do we charge what we charge? 

women empowerment

MOVEPRETTY is all about women empowerment. from the women who make our prettymoves, to the women who wear it - we strive to make women feel valued, beautiful, confident and inspired. it’s important for us to uplift, empower and inspire. 

local manufacturing

we are proudly south african and all prettymoves are designed and manufactured locally. we believe in providing work and boosting the local economy, addressing south africa’s biggest social challenge: an unemployment rate of 34,9% (Reuters, last quarter 2021), ranking amongst the highest in the world. we choose to work with fellow young entrepreneurs, like photographers, stylists and graphic designers who are again creating work in their sphere of influence. we strive to pay fair wages and fair rates. 


premium is our objective. we spend hours to continuously improve the prettymoves that you wear. we spend months to source fabrics, quality finishes and trims. trialled and tested by professional athletes - our products are designed for optimal performance and comfort, whilst always keeping it stylish and pretty. 
this means that if you choose to buy a prettymove and pay a little more than you would for imported clothing - you are helping us to make a difference in many south african lives. this is how we believe in being part of the solution for our beautiful and diverse country. 
thank you for choosing to support us, and support local. 
#bethechange #thedifference #loveZAbuyZA #proudlylocal #ProudlySA #SOUTHAFRICA